Easton SX70 Reflex Softball Bat

About Easton
In 1922, Doug Easton began crafting custom wood bows and cedar arrows in Watsonville, California. Although Doug produced tournament-grade, footed cedar arrows for the archery champions of that era, he was constantly frustrated with the inconsistency and lack of uniformity of wood shafts. Convinced that consistently straight uniform arrow shafts were impossible to manufacture from wood, Doug turned his attentions to aluminum. In 1939, he began manufacturing aluminum arrows in Los Angeles. His instincts about this material were correct, and in 1941, California archer Larry Hughes won the national championship with a set of Doug's aluminum arrows. This was the beginning of a trend that would change traditional archery and transcend into numerous other sports arenas over the next 50 years.

Today, Jas. D. Easton, Inc. is a privately owned manufacturer, marketer, and distributor of sporting equipment, headquartered in Van Nuys, California. It currently employs more than 1,000 people worldwide in various distribution, manufacturing, sales and marketing capacities. Other operations are located in Salt Lake City, Utah, Mexico, and Canada. Easton is considered one of the world's preeminent innovators, designers, and manufacturers of sporting equipment. Much of this success is due to Easton's corporate strategy centered around producing products for the highest level of performance. Throughout its history, Easton has not only grown from within, but through the selective acquisition of other technology-based sporting goods companies.